Last night I attended and sponsored a VIP Hangar Party with sponsorship by private jet companies, luxury auto dealers and various other luxury related companies. Over 200 people gathered to look at the goods and meet, greet and network. This is a great example of how cross-marketing can benefit several luxury companies. Being there was nice, but if I didn’t make the rounds and introduce myself to new faces it would have been only one-half as effective. Good old fashion work. Networking. Working. These are the types of extra activities that make the best rise to the top.